SALES GROWTH OF teXet MOBILE PHONES IN RUSSIA
teXet sales, pcs – 1 600 00 and this is 50% more than in year 2017
Models TM-128, TM-404, TM-D328 entered TOP-25 GFK 2018 hit list
The participation and winning a tender with Rostelecom. The development and supply of the corded phone model TX-214 under Rostelecom brand through their sales offices.
The successful start of the sales of 5 mobile phone models in Megafone stores.
teXet continues to develop the popular niche categories for mobiles: rugged and senior-phones, flip and phones with a large battery capacity and powerbank function.
By the end of 2016, the share of the brand in this category was 67%.
According to GFK, teXet ranks 3rd for mobile phone sales in Russia.
Particular success is enjoyed by niche products — specialized phones for seniors, flip phones and IP67 and IP68 rating phones.
Over this period, more than 15 million devices were sold, and the company's sales grew 22 time. teXet is one of the most recognizable domestic brands in the CIS.
As example of quality and reliability at an affordable price, the brand has earned recognition of users in Russia, Belarus, Ukraine, and Kazakhstan. In 2014, the company managed to expand the geography of the brand and started sales in Azerbaijan and Armenia.
The year was marked by significant events in the development of the brand: the Moscow branch of the company started operations, a representative office of the company in the Czech Republic was established, three new teXet brand stores were opened in St. Petersburg, the teXet website was updated, and sales in the own online store were launched.
Following the market trends, the company opens a new line of products — «Car VEDRs» and holds strong positions in the market.
The new line of teXet multimedia devices is launched: e-book readers. The first novelty of the line was TB-106 with a display based on the unique technology of "electronic ink" e-ink. The teXet brand enters the Russian market of reading devices and gains a 3% share after just 5 months of sales.